Happy Thanksgiving everyone!

Since it’s a short and likely busy week, we’ll keep our topic relatively light. Last week we mentioned envelopes, which are a great way to put together a fairly standard mailing without having to worry about too many postal regulations. This week we’ll examine what you can put in these envelopes.

One format we see often is a survey and return envelope. It’s a great way to see who’s actually interested in your product or service, and also find out more about them and their needs. Once you’ve put the letter together, you can supply an envelope for them to return the survey in. For a better response rate, you can have your mailer affix stamps to the return envelope or help you set up a Business Reply permit.

Another popular format is an addressed letter in a window envelope. This has the benefit of having a personalized letter, but without the downside of having to pay to have matching done between the letter and envelope. This format is very common for invoices and renewal notices. On these types of mailings, you can also have the addressed letter perforated to have a tear-off stub that the customer can return with their check to make processing easier.

If you have booklets already printed but they’re a little out of date, you can have them inserted in a 9”x12” envelope and then include a cover letter explaining any changes or updates. Some of our customers will preprint catalogs to get a good bulk printing rate, and then include one or more sheets with deals of the month or other specifics applicable to certain regions.

Lastly, never underestimate the power of a simple letter in an envelope. For letters that need to look professional, use a permit imprint or have it metered. If you want it to look more personal, have your mailer affix stamps instead. Everyone loves getting a letter in the mail!

If you’re traveling today, drive safe! There will be lots of traffic on the road!